Brett Jackson

When Others Follow Formulas, He Creates Markets

Most sales professionals climb predictable ladders: entry-level to management to retirement. Brett Jackson built something entirely different, a career that defies categories and redefines what it means to be a leader in dental business transformation.

From tutoring college students in communication skills to becoming the #1 dental implant sales representative in North America, Brett’s path reveals a pattern that sets him apart: he doesn’t just excel in existing systems, he reimagines them entirely.

The Cross-Industry Strategist

Brett’s professional evolution spans industries that rarely intersect, yet each experience became a building block for his unique approach to dental business coaching. His journey through fitness sales, clean energy consulting, corporate technology, and dental implantology created a perspective that no traditional dental consultant can match.

At Tesla, he educated homeowners on systemic transformation, saving clients thousands while advancing clean energy adoption. At Xerox, he earned President’s Club honors (148% of plan) by identifying operational inefficiencies others overlooked. These experiences shaped an ability to see patterns others miss, insights that now redefine how dental practices approach growth, efficiency, and patient relationships.

Digital Implant Innovation Leadership

As Area Sales Director for TRI Dental Implants, the world’s leading digital implant company, Brett represents the cutting edge of dental technology. TRI’s revolutionary matrix® system eliminates traditional abutments entirely, creating the first implant platform approved for full digital restorations. His role connects Swiss engineering precision with U.S. market expansion.

His track record with Straumann Group/Neodent speaks for itself:

• $3 Million Club (2022)
• Rep of the Year & Circle of Excellence (215% to plan, 2021)
• #1 North American Representative (2021)
• Champion Field Sales Trainer, educating the educators
• Consistent quota achievement from 2020-2023

The Entrepreneurial Pivot

Rather than remaining in corporate comfort, Brett launched two ventures in 2024:

• Chi Rho Consulting LLC: A boutique firm focused on the top 1% of performers, combining EBITDA optimization, leadership coaching, and experience design.
• Dental Recovery Solutions: An innovative approach to post-surgical patient care, converting an often-overlooked step in dentistry into both a patient satisfaction boost and a new revenue stream.

These ventures showcase Brett’s instinct for spotting gaps others ignore, and transforming them into high-value opportunities.

The Teaching DNA

Brett’s foundation as an educator began at Mt. San Antonio College, where he tutored students in English and speech. That early work developed his ability to translate complex ideas into actionable strategies, a skill that later defined his success as a Champion Field Sales Trainer and now drives his coaching style.

His philosophy of leadership: don’t impose systems, develop leaders who can think strategically and execute with independence.

Alignment With Foundation Dental Alliance

As a member of the FDA Advisory Board, Brett contributes a rare combination of:

• Innovation Integration, guiding adoption of digital implant systems and emerging technologies
• Performance Optimization, delivering proven methods for EBITDA growth and operational efficiency
• Leadership Development, elevating high performers into exceptional leaders
• Market Expansion, applying cross-industry insights to create competitive advantage

This alignment reinforces FDA’s mission: empowering dentists to achieve independence, scale profitably, and transform their practices through innovation, strategy, and authentic leadership.

The Transformation Multiplier

Brett Jackson is not just another dental industry voice, he is a strategist who anticipates opportunities before they are visible to others. His unique blend of technological fluency, performance psychology, and entrepreneurial execution creates compound transformations that grow stronger over time.

Through his role on the Foundation Dental Alliance Advisory Board, Brett ensures that FDA members gain access to strategies that don’t merely keep pace with industry trends, they set the pace for the future.