Savant
A design system built and published in the open. One token model behind the colour, type, spacing, and components, proven in light and dark at WCAG AA, so a site stays consistent as it grows.
Featured Partner | Website and Product Design
Eddie Campain
The designer and developer behind the site you’re using right now.
Eddie Campain built the digital system that brings the Alliance’s businesses, content, events, and relationships together. He starts with the business problem, stays through the build, and handles details most clients never know to request.
The thinking behind the work
He understands the business. Then he builds the website.
Eddie brings strategy, design, and development together. He considers what visitors need to understand, what makes the business different, and how the finished site should work. He stays involved through the build, so those decisions carry into the details.
A practice people can understand
A clear expression of the dentist’s approach, the team’s strengths, and what patients can expect.
A clearer path to getting in touch
Thoughtful navigation and useful information that help patients find answers and take the next step.
Room for what comes next
A coherent structure that can accommodate new services, additional locations, and a growing library of content.
Built for the Alliance
One Alliance. Several businesses. One connected system.
Education, events, content, transitions, and partnerships. Eddie brought the Alliance’s businesses together with a shared identity while giving each its own distinct experience.
A shared identity with room for each business to stand apart.
Content organized around what dentists need.
Clear paths between education, events, relationships, and services.
Continued problem solving after the original assignments were finished.
The website you’re reading is part of the proof.
Selected work
Different businesses. Thoughtful design.
Northshore Redi-Med
A psychiatry and primary care practice site, taken over mid-project and shipped in a month. Provider profiles, a full service menu, and a content system the team updates without writing code.
Foundation Dental Alliance
The site you are reading. Six connected properties, a publishing platform for the podcast, newsletter, and blog, and an application path that runs end to end.
Eddie is Director of Product at Clearways.ai, where his work spans SaaS, insurance, and finance.
A closer look
Beautiful work. Thought through.
For Foundation Dental Alliance, Eddie took thirty years of Dr. Arnold’s work and built it into a system that holds six businesses, a publishing platform, and a clear path to a conversation.
Foundation Dental Alliance · Home
Explore the details
01 / Creative direction
A site that carries thirty years of work.
Navy, gold, and cream, Cormorant Garamond set over DM Sans, and a compass rose that repeats across every property. The look was decided once and then held, so every new page arrives already belonging to the family.
I’ve worked with a lot of talented people over the past 30 years, and I can say without hesitation that Eddie is one of the best.
From the very first build package I sent him, it was obvious he was different. I gave him a detailed vision with layouts, typography, screenshots, and design direction. He came back with something that looked almost exactly like what I had in my head. In many cases, he made it even better.
What impressed me most was how he worked. He’s incredibly creative, remarkably responsive, fast, accurate, and genuinely collaborative. He listens. He asks thoughtful questions. He welcomes feedback, implements changes quickly, and often anticipates what I’m looking for before I even ask.
Dr. Jim Arnold
Founder and CEO, Foundation Dental Alliance
There’s a big difference between hiring a vendor and finding a true partner. Eddie has been a true partner throughout this entire project, and that’s made all the difference. He genuinely cares about the finished product and takes real pride in his work.
The finished website is something I’m genuinely proud of, and Eddie deserves a tremendous amount of the credit. It’s rare to find someone who combines technical skill, creativity, professionalism, and work ethic at this level.
If you’re thinking about hiring Eddie, stop wondering. I recommend him without reservation. I’d hire him again in a heartbeat.
Dr. Arnold’s full article: Eddie Campain and the Work Behind a Website That Works
Your website should be worthy of the work behind it.
If your practice has outgrown its current website, start with a conversation. Eddie can help clarify what’s needed and carry that thinking through design and development.
Start a Conversation With EddieExplore more of his work at Average Genius Company