Foundation Dental Advisory Board
Greg Essenmacher
CEO & Founder, GnA Consult | Full Arch Growth Strategist | Host, The Tooth Sleuth Podcast
Proven Leadership & Strategic Impact Greg Essenmacher is a nationally recognized consultant, speaker, and advisor who helps full arch-focused dental organizations unlock clarity, scale with integrity, and lead with purpose. As Founder and CEO of GnA Consult since 2015, Greg partners with practice owners, emerging groups, and DSOs to increase conversion and operational efficiency while preserving culture and care.
His results-driven approach has produced documented growth across the industry. Greg’s most notable transformation involved guiding a six-location practice from delivering one full arch case every six weeks to twenty cases per month in under three years - an achievement grounded in sustainable systems, not temporary fixes.
Strategic Frameworks & National Adoption Greg’s expertise extends beyond traditional consulting through proprietary frameworks that have gained widespread adoption. His Full Arch Patient Journey framework is currently implemented in practices across 30+ states and 3 countries - demonstrating both scalability and clinical alignment.
Greg’s signature philosophy - “scripts don’t work, but formulas do” - focuses on personalized communication strategies that build trust and increase case acceptance through emotional alignment. His coaching systems include role-specific protocols for Treatment Coordinators, Lead Call teams, Dental Assistants, and Executive Leadership, along with KPI dashboards and custom P&L tools that drive confident decision-making and long-term momentum.
Media Platform & Thought Leadership As host of The Tooth Sleuth Podcast since 2021, Greg facilitates transparent, growth-focused conversations with dental industry leaders. His interview style blends strategy, humor, and real-world insight - covering themes like vulnerability, alignment, and authentic leadership as foundations of high-trust practice culture.
Greg has co-authored industry resources including “Marketing Your Full-Arch Therapy Practice” and regularly collaborates with major dental brands and organizations to share strategies for increasing profitability without compromising care.
Comprehensive Industry Experience Greg’s multidimensional insight stems from over a decade of leadership across sales, consulting, and business development:
- GnA Consult (2015, Present): Full arch practice growth, P&L strategy, team alignment, and leadership systems. • 3D|Diagnostix (2022, Present): Vice President of Business Development - focused on surgical guides, implant planning, and CT segmentation technology. • Straumann Group (2013-2021): Area Sales Director to Sales Director - developing deep expertise in implants and full arch conversion systems.
Strategic Value to Foundation Dental Alliance Greg’s appointment to the Foundation Dental Alliance Advisory Board brings critical expertise in scalable full arch growth, emotionally intelligent communication systems, and values-driven leadership. His frameworks are field-tested, metrics-based, and directly aligned with FDA’s mission to help dentists protect autonomy while maximizing clinical, operational, and financial performance.
As a strategic advisor, Greg contributes to FDA in three key areas:
- Scaling member practices’ Full Arch services with performance coaching and leadership alignment • Building communication systems that foster confident case presentation in high-trust environments • Supporting the refinement of FDA content, training, and transition strategy with real-world growth data
His presence strengthens the Foundation’s commitment to integrity, clarity, and transformation through systems that last.
Key Areas of Expertise
- Full arch and implant-focused growth systems for private and group practices • Team development, role clarity, and multi-site executive coaching • Case acceptance and patient journey optimization through emotional alignment • KPI dashboards, profitability strategy, and data-backed decision frameworks • Marketing strategy, lead conversion, and values-aligned practice scaling