Ian Miller

Transforming Breakthrough Technologies into Market Dominating Brands

Innovation is abundant in dentistry. Commercial success is not. Most brilliant ideas stall, not for lack of science, but because they lack the commercial structure, leadership, and strategy to scale.

Ian Miller operates precisely where innovation meets execution. As the profession’s leading Fractional Chief Revenue Officer (CRO) and a valued Foundation Dental Alliance Advisory Board Member, he builds the revenue systems, partnerships, and market frameworks that turn promising technologies into profitable, enduring companies.

For nearly 30 years, Ian has led, launched, and scaled ventures across dental, medical, and health innovation. He brings C-suite expertise to emerging companies at a fraction of traditional executive cost, helping founders transform innovation into measurable impact through disciplined execution, strategic clarity, and results that compound.

A New Model for Growth, The Fractional CRO

A Fractional CRO acts as a company’s Chief Revenue Officer, but part-time and by design.

This model gives multiple high-potential companies access to elite strategic leadership without the overhead of a full-time hire. Ian pioneered the concept within the dental and health-tech sectors, guiding startups, global entrants, and established businesses seeking sustainable scale.

His approach blends hands-on implementation with executive-level strategy, closing the gap between vision and revenue.

Key Advantages

• C-suite leadership without C-suite cost
• Immediate access to three decades of industry relationships
• Cross-company insight that reveals hidden growth patterns
• Execution-driven strategy over theory
• Scalable engagement that evolves with the business

The Commercialization Blueprint

Ian’s proven framework for revenue acceleration integrates four pillars that move a product from concept to category leadership.

Leadership in Action

Ian currently serves as CRO and strategic architect for several of dentistry’s most innovative companies, each redefining its category through disciplined commercialization.

XSport Mouthguards | Chief Revenue Officer

World’s only patented 3D, triple-layer, carbon-fiber mouthguard.

He partnered with hundreds of dental practices nationwide, creating new revenue streams while protecting athletes and elevating practice profitability.

Under his leadership, XSport became a nationally recognized sports-safety brand within one year.

Paperplane Therapeutics | Chief Revenue Officer (Dental)

Pioneering virtual-reality therapy to reduce pain and anxiety in dental care.

Ian secured a $1.5 million funding round, brokered distribution agreements with Benco Dental and Allure Orthodontics, and led expansion throughout North America.

His leadership earned the title CRO of the Year (Canada, Medical Devices, 2024).

AllNat Innovations (ChewMate) | Chief Revenue Officer

Developer of oral health solutions for humans and pets.

Ian guided the commercial launch of ChewMate across Canada and the U.S., building veterinary and retail distribution networks that positioned the brand as a leader in pet oral care within its first year.

Dental Mutuality | Chief Executive Officer

Championing innovative benefit models and professional partnerships that increase profitability and autonomy for dentists.

Earlier Leadership

• Steraligner, Chief Revenue Officer (2017-2024)
• PLAQUE HD / TJA Health Canada, COO & Global Sales Director (2016-2024) Launched Canada’s first professional plaque-identifying toothpaste and built a nationwide distribution network.
• The Autoflosser, CRO (2023)
• J.I.W. Dotcom Inc., CEO (1997, Present), nearly three decades of continuous innovation and international sales leadership.

The Ian Miller Method

1. Network Activation, Leverage three decades of industry relationships to connect products directly to buyers and distributors.

2. Revenue Engineering, Create predictable, data-driven systems that deliver compounding growth.

3. Multi-Company Intelligence, Apply real-time insights from multiple ventures to anticipate market trends and opportunities.

4. Execution Over Theory, Implement and optimize until systems run independently and profitably.

Impact and Results

• Double-digit revenue growth within the first year of engagement for multiple clients
• National and international distribution expansion
• Funding rounds secured and valuations increased
• Strategic alliances with major DSOs and dental suppliers
• Transformation of emerging brands into market leaders

His commercialization blueprint consistently turns isolated startups into thriving, scalable enterprises.

Advisory Board Role, Foundation Dental Alliance

Within the Foundation Dental Alliance, Ian serves as a strategic advisor on innovation and commercialization. He helps the Alliance evaluate technologies, mentor founders, and build the strategic alliances that advance dentistry’s future.

Key Contributions

• Assessment of commercial viability for emerging technologies
• Guidance for entrepreneurs developing products or education platforms
• Real-time market intelligence for the Foundation ecosystem
• Expansion of high-integrity partnerships that support sustainable growth

Credentials and Recognition

• Ph.D. in Business and Commercial Strategy (Canada)
• CRO of the Year, Canada / Medical Devices (2024) for Paperplane Therapeutics
• Guinness World Record Holder for achievement in discipline and creativity
• 30 years of international market experience across North America, Europe, and Asia
• Featured guest on The Dental Business Hub, Off Your Flosser, and Nifty Thrifty Dentists
• Strategic Advisor, The Dental Exit Institute, helping practice owners maximize value and plan successful transitions

Why Foundation Dental Alliance Selected Ian Miller

Ian embodies the values at the heart of the Foundation Dental Alliance:

Integrity in Execution | Innovation with Purpose | Strategy for Sustainable Growth.

He bridges innovation and business excellence, helping dentists, educators, and entrepreneurs thrive in an era of constant change.

His presence on the Advisory Board ensures the Alliance remains connected to the cutting edge of commercial innovation while anchored in ethical, patient-centered principles.

In His Own Words

“Whether it’s sales, marketing, finance, or logistics, I help companies get the salespeople, the distributors, and the market share they dream of. If you have a great product and need help getting it to the world, let’s talk.”

Ian Miller

This isn’t consulting, it’s partnership. Ian measures his success by the lasting growth of the companies he helps build.

Directory Summary

Ian Miller, Ph.D., The Dental Industry’s Go-to-Market Catalyst

Fractional Chief Revenue Officer and Foundation Dental Alliance Advisory Board Member.

Ian builds the sales systems and distribution networks that transform innovative dental technologies into market-leading brands.

With three decades of executive leadership and award-winning success in scaling companies like XSport Mouthguards and Paperplane Therapeutics, he represents the bridge between innovation and execution.