Fred Joyal

Fred Joyal is one of the most influential voices in dentistry and personal development today. As the co-founder of 1-800-DENTIST, the nation’s most successful dental referral service, Fred helped generate over $1 billion in revenue for dental practices across the U.S., and forever changed how patients connect with dentists.

With three powerful books and decades of leadership experience, Fred blends marketing mastery, mindset transformation, and entrepreneurial wisdom to help doctors grow both professionally and personally.

Industry Leadership & Entrepreneurial Success

• Co-Founder, 1-800-DENTIST, The most recognized dental referral brand in the world, generating over $1 billion in revenue during its 30-year run.
• CEO, TruBlu Social Smiles, Creator of a cutting-edge video testimonial platform helping dentists leverage patient stories to boost trust and treatment acceptance.
• Best-Selling Author of Superbold, A Wall Street Journal and Amazon bestseller that gives readers a 90-day framework to transform from under-confident to charismatic, enabling bold action in business and life.

Fred’s Published Works:

• Superbold: From Under-Confident to Charismatic in 90 Days

A systematic, step-by-step method to build boldness and eliminate self-doubt, helping professionals take decisive action, speak with confidence, and stop missing opportunities that matter.

• Everything is Marketing: The Ultimate Strategy for Dental Practice Growth (2010)

A modern classic that helped thousands of dentists understand how to market ethically, effectively, and persuasively in today’s competitive landscape.

• Becoming Remarkable: How to Create a Dental Practice Everyone Talks About (2015)

A blueprint for building a referral-driven, reputation-powered practice patients love, and love to share.

Why Dentists Learn From Fred Joyal

• Master of Patient Attraction and Conversion

Fred pioneered many of the strategies dentists still use today to drive new patients, improve case acceptance, and stand out in a crowded market.

• Mentor in Personal Growth & Bold Leadership

Through Superbold, Fred helps dental professionals overcome hesitation, speak with clarity, and build the kind of confidence that elevates careers and relationships.

• Innovator in Trust-Based Marketing

Fred’s latest venture, TruBlu Social Smiles, helps doctors build instant credibility through authentic patient testimonials, humanizing their brand and driving engagement.

Fred Joyal's Course

The Charisma Effect: How Boldness Transforms Your Dental Practice, Team, And Life

Confidence is how you feel. Boldness is what you do.

In this high-energy, game-changing session, Fred Joyal, entrepreneur, bestselling author of Superbold, and co-founder of 1-800-DENTIST, will teach you and your team how to activate boldness as a learnable life skill that fuels growth, influence, and profitability inside your dental practice.

The real obstacle in most practices isn’t location, insurance, or competition, it’s hesitation.

It takes boldness to implement change, market your strengths, give honest feedback, ask for reviews, and lead your team with clarity and conviction.

This seminar delivers a step-by-step system to build boldness on command, helping you develop what Fred calls The Charisma Effect, the magnetic presence that draws patients to you, earns their trust, and inspires them to say yes to treatment and refer others effortlessly.

What You’ll Learn:

• The Superbold Framework: A 5-Step System for Taking Bold Action in Any Situation

You’ll discover a proven process for building confidence into behavior, and rewiring your habits to lead with courage, clarity, and influence.

• How to Overcome the Hidden Fear That’s Blocking Growth

Dentists will confront the real reason they hesitate to market themselves, have hard conversations, or pursue bold new strategies, and learn how to break through it.

• Boldness in Action: Real-Time Exercises to Build Your Boldness Muscle

Attendees will engage in live demonstrations and hands-on experiences that show how boldness can be strengthened, practiced, and mastered, just like any other skill.

• Creating the Charisma Effect in Your Practice

Learn how to use boldness to inspire your team, attract high-quality patients, increase case acceptance, and differentiate your brand through authentic, trust-building communication.

• Marketing Through Confidence, Not Gimmicks

Gain practical, modern strategies to amplify your message, highlight your uniqueness, and become the kind of dentist patients instinctively trust and talk about.

Why This Course Matters:

Most dentists don’t need more training, they need more boldness to act on what they already know.

This seminar is about unlocking the potential you and your team already have, so you can finally create the practice, lifestyle, and legacy you’ve envisioned.

What Attendees Will Walk Away With:

• A practical toolkit for turning hesitation into decisive action
• Communication skills that build trust and inspire team alignment
• A patient experience strategy built on bold, authentic leadership
• A clear roadmap for marketing, feedback, and innovation rooted in confidence
• A new mindset, and real momentum to make bold moves right away